Our Program

European Experience

You will take classes from Virginia Tech professors at a local university and live at the Montarina Hostel, rated in a Washington Post article as one of the 8 top youth hostels in the world.  You'll have the weekends and 3 one-week breaks to explore the surrounding areas of Europe.  Lugano is on a major rail line between Italy and the rest of Europe. You can reach many wonderful cities in a few hours and will be required to visit at least the following cities during the program:  Rome, Florence, Venice, Prague, Paris, Barcelona, Berlin, and Munich. 


NOTE:  Students cannot remain in the Schengen region for more than 90 days in a 180 day period and must leave this region during the program to comply with this regulation.


Optional African Experience

During your last 10 day break, you will have the opportunity to participate in a service learning project in Ethiopia, Rwanda, or Tanzania.  Click here for more details.




You will recieve 18 credits:


  • Consumer behavior (MKTG 4204, 3 credits)

  • Marketing research (MKTG 4154, 3 credits)

  • Marketing, society, and the public interest (MKTG 4644, 3 credits)

  • Field practicum (MKTG 4404, 3 credits)

  • Elementary Italian (ITAL 1105, 3 credits)

  • Study abroad (MKTG 3954, 3 credits)




Tuition and Fees (2018-2019 rates)

  • In-state: $5035

  • Out-of-state: $12405

  • Global Education Office fee: $100

Estimated Out-of-Pocket Costs

  • Passport: $135

  • Books/supplies: $200

  • Travel expenses: $2000

  • Personal expenses: $3000

Program Costs

  • Program fee: $2500

  • Airfare: $1100

  • Lodging: $4900

  • Meals (4 dinners/week): $1200

  • EuroRail pass: $1300

  • Medical insurance: $120

In-state student TOTAL: $21590

Out-of-state student TOTAL: $28960


Only about $5500 more than a semester on campus for the experience of a lifetime!


Note:  Virginia Tech reserves the right to make cancellations, date and cost adjustments, and other necessary changes in the program. Prices may change due to global economic conditions.